After nearly six months on a subscription model, Times online version of the British newspaper has been hailed by owners and News Corporation chairman Rupert Murdoch a big success. The paper ran the headline "The early success for The Times Online" despite the fact that he lost nearly ninety percent of its online readership after switching to paid content model.

The reason for joy Murdoch says exactly how terrible things in print now: The Times said that initial projections are lost over 97% of online readers upon conversion to a paid subscription model for the site, IPAD applications and the Kindle. The first set of figures, released yesterday, said more than 105,000 users had signed up for paid content, either on site or via free mobile platforms such as iPad housing. In addition, the publication has expanded access to paid content on your website to all subscribers to print, about 100,000 have taken advantage and signed.

Although the figures here are in no way astronomical, Murdoch is not wrong in their importance. Given that the Times and Sunday Times were among the first national publications to adopt a distribution model of online payments, the British media companies have been waiting impatiently for the figures. Although the change before the rise of subscription site needs 20 million visitors per month, Murdoch suggested that consumers take the time to adjust to pay for journalism, and that overall he is pleased with initial results . In recent years, Murdoch has been among the most vocal opponents of cheap accommodation for journalism on the net that descends from the intrinsic value of news.